Consumers‘ Perception About Genetically Modified Foods and Their Purchase Intention in the City Center of Hatay, Turkey

Abstract

In this study consumers‘ perception of, and purchase intention for genetically modified foods were examined in the city center of Hatay. The data of the 343 surveys were collected by using the face to face interview method. The data were analyzed by means of Likert Scale, and Spearman Correlation Analysis. According to the survey results, consumers‘ risk perceptions about genetically modified foods are quite high. Consumers don‘t willingly purchase genetically modified foods, and they intend to consume foods grown in traditional methods. High risk perceptions have a determining role on consumers‘ views about genetically modified foods and their purchase intention for them. Another outcome from this study is that consumers‘ awareness and knowledge levels about genetically modified foods are quite low, and that their perceptions and attitudes are mostly based on biases.